It is a common feeling for SEM marketers that the link between CRM and SEA is missing. This is because … More
Category: Google
Which Channel Wins? Pitfalls of 6 Common Attribution Models.
Nowadays, advertising have more and more and advertising options, e.g. online and offline marketing, paid social, KOLs, event marketing, reputation … More
How to Set Up Ad Customizers for Geotargeting – 5 Simple Steps
One of the recent good news about Google advertising is that ad customizers get more powerful than before. Speaking of … More
Customer Match vs Remarketing: What is the Difference?
You might probably already heard of Google’s Customer Match feature since 2015, but perhaps not so sure what it is … More
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