Five Essential Questions to Address Before You Launch a Chatbot.

Yes, Chatbot is getting popular. Starting from 2017, chatbot is spiking. Everybody talks about chatbot. But is it really so…

I Have the Customer Data, Now What? – Tips for CRM Data Onboarding & Application.

Many online marketers are confused: What kind of CRM data are there? How do we use it? I was confused…

It is a common feeling for SEM marketers that the link between CRM and SEA is missing. This is because…

Nowadays, advertising have more and more and advertising options, e.g. online and offline marketing, paid social, KOLs, event marketing, reputation…

This April, the luxury designer brand Valentino has teamed up with Alibaba to create a 3D virtual store on Alibaba’s…

In the previous post “WeChat Marketing: why is the competition so intense? 5 reasons to consider“, we talked about the…

If you want your business to enter the market in China, WeChat should be the first prioritized marketing channel you…

Space in the English phrases is normal; however, space in the Chinese phrases usually should not appear. Notice the difference…

The keyword match types in Google are quite clear defined: exact, phrase, broad, and broad match modifier. What about the…

As China is the only country where Google is not the king in the area of search advertising, many companies…

One of the recent good news about Google advertising is that ad customizers get more powerful than before. Speaking of…

You might probably already heard of Google’s Customer Match feature since 2015, but perhaps not so sure what it is…

When a graphic designer starts working on a display banner for the Chinese market, the first color that comes into…

Before you optimise for Baidu search account, make sure that your account is in a healthy state, which means adequate…