Yes, Chatbot is getting popular. Starting from 2017, chatbot is spiking. Everybody talks about chatbot. But is it really so … More
Author: Yirui.W
A big fan of deep work. Dual master degree in China and Germany. Intercultural learning enthusiast. Data lover, critical thinker, solution seeker, global traveler. Ready to take challenges beyond limits.
Automation to Support GDPR Compliance? – A Sustainable Solution.
GDPR, the most strict data protection law in 20 years, has taken into effect in May 2018. This law is … More
I Have the Customer Data, Now What? – Tips for CRM Data Onboarding & Application.
Many online marketers are confused: What kind of CRM data are there? How do we use it? I was confused … More
Link between SEA & CRM is Missing? – Scale Search Audience Performance by CRM!
It is a common feeling for SEM marketers that the link between CRM and SEA is missing. This is because … More
Which Channel Wins? Pitfalls of 6 Common Attribution Models.
Nowadays, advertising have more and more and advertising options, e.g. online and offline marketing, paid social, KOLs, event marketing, reputation … More
Dismantling the Space: Alibaba’s New Territory in VR Shopping.
This April, the luxury designer brand Valentino has teamed up with Alibaba to create a 3D virtual store on Alibaba’s … More
High Churn Rate? – 6 Effective Ways to Make your WeChat Contents Stand Out!
In the previous post “WeChat Marketing: why is the competition so intense? 5 reasons to consider“, we talked about the … More
WeChat Marketing: Why is the Competition So Intense? 5 Reasons to Consider
If you want your business to enter the market in China, WeChat should be the first prioritized marketing channel you … More
Space Issue: How Does Baidu Deal With Space in Search Terms？
Space in the English phrases is normal; however, space in the Chinese phrases usually should not appear. Notice the difference … More
4 Match Types of Keywords in Baidu – Not That Easy!
The keyword match types in Google are quite clear defined: exact, phrase, broad, and broad match modifier. What about the … More
How to open a Baidu account for companies overseas? Heads-up & Steps!
As China is the only country where Google is not the king in the area of search advertising, many companies … More
How to Set Up Ad Customizers for Geotargeting – 5 Simple Steps
One of the recent good news about Google advertising is that ad customizers get more powerful than before. Speaking of … More
Customer Match vs Remarketing: What is the Difference?
You might probably already heard of Google’s Customer Match feature since 2015, but perhaps not so sure what it is … More
Color Psychology: Does Every Asian Customer Like Pink Banners? 4 Tips for Color Localization.
When a graphic designer starts working on a display banner for the Chinese market, the first color that comes into … More
Checklist: 3 Basic Elements of a Healthy Baidu Search Account
Before you optimise for Baidu search account, make sure that your account is in a healthy state, which means adequate … More
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